What is Minecraft/MineRifts?
MineRifts is a Minecraft-based gaming community founded in July 2013 (renamed from Pandora Gaming in June 2017) by Purple Ninja. It was created to provide a high-quality child-friendly environment where young Minecraft players can play without the worry of abusive players; which is sadly very common on most Minecraft servers, and on gaming servers in general.
We have automated monitoring systems in place logging all in-game activity, and volunteers (we call them 'helpers in-game') that use these systems to make sure any inappropriate activity is caught. The actions of these volunteers are also monitored, and any action logged - to ensure their abilities are not abused. Volunteers are made aware of common issues such as online bullying, trolling & cheating; and more taboo issues such as online predators & identify theft, so if anything inappropriate happens - they're equipt to deal with it, and have regular contact with Purple Ninja employees if escalation is ever needed.
What can you do on our server?
A Minecraft server is very similar to single player Minecraft, where a player can build things in a lego-style sandbox - except that they can do it in an environment with other players.
We have a network of Minecraft servers, which once a player has joined - they can then play a range of game-modes depending on their own personal preference. For example, a player might want to play on our 'Parkour' server, which is a Minecraft version of real-life parkour, where users have to jump between obstacles and complete a route in the shortest time possible. Players can switch between these game modes in-game at any time without ever logging out.
Some PvP (description here) game-modes have moral elements which you might want to have a look at before allowing your children to play them. But the game Minecraft itself has no graphic content that may be inappropriate to minors. We're constantly updating all game-modes to prevent players doing anything inappropriate. The server is suitable for children as young as 7 or 8, as anything inappropriate is simply blocked.
How do you pay for it/what is Premium?
As Minecraft is an 'online' game, it requires physical servers to operate; which require money to host. So on our MineRifts website, users have the option to purchase in-game perks. When purchasing these, users get extra items and abilities in-game to make game-play easier and more enjoyable. If this isn't clear, a good analogy is that if you buy a car, things like insurance have to be paid annually to maintain the system in general. The insurance being the in-game perks in this case, and normal users without paid in-game perks would be your cyclists. They use the same roads, but they don't pay insurance! All money from these purchases goes towards the hosting of our servers, and continued improvement of all Purple Ninja websites.
Hopefully the above information gives you some clarification as to what MineRifts is, and does. Just to reiterate, MineRifts is operated by Purple Ninja; it's not a separate website we 'help out'. All of their systems are managed by us.